A list of articles and books that I enjoyed reading.
July 2020
- Loonshots by Safi Bahcall
- Searate between two phases: Loonshots (artists) and franchises (soldiers).
- Make sure to have continuously excahgne of projects and aideas in both directions (Tight feedback loop), e.g. first radars didn't work because pilots couldn't fiddle around with buttons. A simpler design let them use the radar during WWII.
- Loonshots often see three or more deaths. Only people who stay curious about the failures become successful: 'Listening to the Suck with Curiosity'.
May 2020
- Notion, Roam, and The Future of Doing Work by Nikhil Basu Trivedi
- Nikhil explains his transition from Evernote to Notion.
- When using a similar product, people are hesitant to try something similar.
- The other products have to significantly better to attract customers, e.g. Dropbox was 10x better than regular USB stick.
- 1990s: Microsoft owned the static worktools. 2000s: Google introduced collaboration. 2020s: Many specialized products.
- Increasing inter-operatibility between specialized products is needed – more APIs and platforms.
- People will choose the products that fit their work and form their own operating system.
- The Power of Habit by Charles Duhigg
- A habit consists of a cue, a routine and a reward.
- The craving for the reward let's the habit feel automatic.
- Habits can't be changed, routines can. Use the same cues and triggers and adjust the routine.
- As soon as people don't belief in a system, it will break, e.g. athletes that start 'thinking'.
- Anonymous alcoholics build a system of belief and reprogram habits by identifying the cues and rewards and change the routines.
- Willpower is like a muscle, it gets exhausted when overused but it can be trained.
- This explains why it's hard to go running after a stressful day – The willpower was used for other tasks.
- Kids can train their willpower with team sports or music lessons. Statistics show that those kids have higher education.
- Routines can hinder logical thinking, e.g. isolated departments of the London Underground had too restricted routines that prevented them to react effectively to a fire.
- Companies analyze user behavior to identify habits, e.g. Target knows when woman gets pregnant and advertise products for babies.
- Habits can be so deeply integrated that they cause harm. A man killed his wife while sleepwalking. Gamblers can't stop and lose their savings.
- To reprogram habits, you need to have a plan: First, identify your cue. Second, experiment with the reward to understand what makes you crave. Third, change your habit with a new routine. Four, setup up a plan with your cue, new routine and reward.
- Explaining the Law of Conservation of Complexity by Michael Calleia
- Complexity is like energy. You can only transform it.
- Simplifying the system for a user, means moving the complexity somewhere else.
- In plain math: If it takes a developer 1 week to implement it and saves the user 1 minute, you will need ~20,000 users to make the change relevant.
- Contagious - Why things catch on by Jonah Berger
- Things catch on if they follow the STEPPS.
- Social Currency: We share things that make us look good.
- Make people insiders and let them know something that others don't know. This way, they can share something with social currency, e.g. the secret bar Please Don't Tell.
- Triggers: Top of mind, tip of tongue.
- Introduce triggers that people remind about your product, e.g. breaks are associated with Kit Kat. This way the word of mouth is ongoing.
- Emotion: When we care, we share.
- High arousal emotions make people share, e.g. excitement, amusement, anger or anxiety.
- Public: Built to show, built to grow.
- Make things observable, e.g. the moustache for Movember helped raising millions for men's health.
- Practical Value: News you can use.
- Make something useful or lower the the price of a good product.
- Rule of 100: Use percentage for less 100 and absolute values greater.
- Stories: Information travels under the guise of idle chatter.
- People share stories, e.g. the Trojan Horse was shared over generations.
- Make sure that your product is part of the story.
- How 2 emoji will help you make meaningful progress by Ryan Seamons
- Pomodoro technique is known but the watermelon framework is great to focus.
- Have only two important things per day, week or year.
- If you try to hold more than one watermelon in each hand, you'll end up dropping them all.
- Priority didn’t have a plural when it was first created but over time Priorities came to mean all the important things.
- It reminds me of One Big Thing and Big Rocks First.
April 2020
- The Arc of Collaboration by Kevin Kwok
- Collaboration and productivity can't be separated easily. They rely on each other.
- Comparision between Dropbox and Slack and who is the better collaboration tool.
- Dropbox's approach to rely on files has aged.
- Slack is the exception handler when you can't collaborate in your tool.
- Many modern tools have collaboration built-in, e.g. Notion or Figma. They can offer much deeper collaboration.
- There is a need for a meta layer that sits above all tools. This layer has to be on the OS level because many professional tools move away from the browser and offer desktop apps.
- Time is the only real currency we have by The Boring Tech Company
- It's time to build by Andreessen Horowitz
- The History of Command Palettes: How Typing Commands Became The Norm Again by Capiche
- Future of World is in the hands of better APIs and not better Products by Prashant Agrawal